American Motors was born on May 1, 1954, with the merger of Nash-Kelvinator and the Hudson Motor Car Co. By 1960 it was a very different company than Nash or Hudson had been, defined by…
Posts tagged AMC
1994: The Ram Revolution
The “miniature big rig” shape of Ram pickups is familiar today, but in 1993 it was genuinely radical. At that year’s Detroit Auto Show, Dodge’s first totally new big pickup in 21 years dropped slowly…
The Fancy Small Car: Nash Rambler
Later on, “Rambler” and AMC would become synonymous with “economy,” and it’s true that the original Nash Rambler was economical, but it was much more of a small premium Nash than a bare-bones economy car…
AMC Ambassador: The Unlikely Land Yacht
In hindsight, AMC probably shouldn’t have developed the Circa-1967 Ambassador, but once it arrived, the company kept selling it and made due with it until 1974. The Ambassador continued a name and tradition that originated…
Something Borrowed: 1980 AMC Spirit Kammback
Things looked bright at AMC in 1974-75, as the Gremlin was coming off a record sales year, the Matador coupe had debuted to good sales, and the new Pacer was generating considerable public interest. Like…
AMC and Renault’s Alliance
Word of a potential merger between FCA and Renault can’t help but evoke memories of the long ago tie-up Renault-AMC tie up; which began in 1978 as both parties were struggling in North America and…
The Unlikely Muscle Machine: AMC AMX
AMC’s gravitation to Ramblers and economy paid big dividends in the late 50s and early 60s, but became a distinct liability in the era of pony cars. “The only race Rambler is interested in is…