American Motors was born on May 1, 1954, with the merger of Nash-Kelvinator and the Hudson Motor Car Co. By 1960 it was a very different company than Nash or Hudson had been, defined by…
Posts tagged American Motors Corporation
The New Wave Eighties: Renault Fuego
The Renault Fuego was old news by 1985, and definitely *not* a success in the U.S., where survivors are very rare now, but it was a nice car to drive and had a style all…
AMC Ambassador: The Unlikely Land Yacht
In hindsight, AMC probably shouldn’t have developed the Circa-1967 Ambassador, but once it arrived, the company kept selling it and made due with it until 1974. The Ambassador continued a name and tradition that originated…
Something Borrowed: 1980 AMC Spirit Kammback
Things looked bright at AMC in 1974-75, as the Gremlin was coming off a record sales year, the Matador coupe had debuted to good sales, and the new Pacer was generating considerable public interest. Like…
AMC and Renault’s Alliance
Word of a potential merger between FCA and Renault can’t help but evoke memories of the long ago tie-up Renault-AMC tie up; which began in 1978 as both parties were struggling in North America and…
The Unlikely Muscle Machine: AMC AMX
AMC’s gravitation to Ramblers and economy paid big dividends in the late 50s and early 60s, but became a distinct liability in the era of pony cars. “The only race Rambler is interested in is…