The Ford Fairmont was Dearborn’s first “downsized” car. Unlike GM, Ford started at the middle of its lineup post-OPEC and worked outward. But like GM’s “Project 77” cars, what became the Fairmont actually started off…
Posts tagged Audi 80
Reversal of Fortune:
Audi A4 Mk1
In 1992, Audi struggled to move less than 15,000 cars in the United States. Ten years later, it moved more than 85,000. Although Audi reinvented its entire lineup in that time, one car more than…
Miami Nice:
Audi Cabriolet
1993 was nearly Audi’s nadir in the U.S., and for awhile it looked like the brand might not stick it out. At the time, the company was struggling to move 12,000 units a year in…