It was one of Lee Iacocca’s greatest successes. It was exactly what its target audience wanted, it was extremely profitable, and it created the template for an era of unprecedented sales success for Lincoln. Introduced…
Posts tagged Lee Iaccoca
De Tomaso and Dearborn: Pantera
Enzo Ferrari’s refusal to sell his company to Ford in 1963 led directly to the creation of the GT40 and Ford’s famous LeMans efforts. There were roadgoing GT40s, sort of, but they weren’t something an…
The Lipstick Lincoln: 1976 Continental MkIV
The Lee Iaccoca-created Lincoln Continental MkIII was a smash hit for the brand – it repeatedly bested Cadillac’s Eldorado from 1969-71, and 79,381 MKIIIs were made in all. During the 1969-70 model years, Lincoln’s staff…