“Mini cars,” Henry Ford II infamously once said, equal “Mini profits.” Ironically, what he’d have termed a “mini” car turned out to be the Blue Oval’s most important product of the 1970s: the Mk1 Ford…
Posts tagged Lee Iacocca
1968 Ford LTD: The Brougham Branches Out
Over the course of about 25 years, the LTD name filtered through dozens of family Fords, from the biggest and broughamy-est land yachts of the 1970s to a midsize Fox variation in in the 1980s…
Ford Fairmont: The First Fox
The Ford Fairmont was Dearborn’s first “downsized” car. Unlike GM, Ford started at the middle of its lineup post-OPEC and worked outward. But like GM’s “Project 77” cars, what became the Fairmont actually started off…
Ford Bronco Mk1: A Horse Untamed
It could be fairly said that 1964 was Ford’s year of the horse. That April, Ford’s epoch-defining Mustang debuted at the New York World’s fair. The Mustang not only created an entirely new market, it…