It was one of Lee Iacocca’s greatest successes. It was exactly what its target audience wanted, it was extremely profitable, and it created the template for an era of unprecedented sales success for Lincoln. Introduced…
Posts tagged Lincoln Continental MkIII
The Lipstick Lincoln: 1976 Continental MkIV
The Lee Iaccoca-created Lincoln Continental MkIII was a smash hit for the brand – it repeatedly bested Cadillac’s Eldorado from 1969-71, and 79,381 MKIIIs were made in all. During the 1969-70 model years, Lincoln’s staff…