“We had an established identity that we wanted to keep, but … how do you do that and make the car look fresh and new?” said Gale Halderman in 1989. He was talking to the…
Posts tagged Lincoln-Mercury
Lincoln Continental Mark III: The Magic Number
It was one of Lee Iacocca’s greatest successes. It was exactly what its target audience wanted, it was extremely profitable, and it created the template for an era of unprecedented sales success for Lincoln. Introduced…
The Lipstick Lincoln: 1976 Continental MkIV
The Lee Iaccoca-created Lincoln Continental MkIII was a smash hit for the brand – it repeatedly bested Cadillac’s Eldorado from 1969-71, and 79,381 MKIIIs were made in all. During the 1969-70 model years, Lincoln’s staff…
The Future is Now: 1986 Mercury Sable
The 1986 Ford Taurus and it’s close sibling, the Mercury Sable, were landmark cars six year in the making, and they revolutionized Ford’s U.S. operations.