Short on resources but never on pluck, Studebaker slunk into the early sixties with once again slumping sales and no easy way to turn things around. The Lark Wagonaire, a wagon with new lines and…
Posts tagged Studebaker Packard
1956 Packard Caribbean: Last of the Line
1956 would end up being the last year of the “real” Packards – many regarded the Studebaker-based models of 1957-58 as a kind of strange hybrid (sometimes derisively referred to as “Packardbakers”). But even though…
The Calm Before the Storm: 1951 Packard
In 1934, longtime Packard President Alvan Macauley watched as the depression destroyed Packard’s sales and rivals alike. For survival, radical change would be necessary – so he brought in New York area manager Max Gilman…