You never hear about it now, but the mid-to-late 1970s were a really rough time for Volvo, both in Europe and North America. One response to trying to improve things was the short-lived but flamboyant…
Posts tagged Volvo Cars BV
Volvo 850: Sweden’s Biggest Ever Project
It took 13 years to bring to life and ended up the most expensive project in Volvo’s history (and the most expensive in Swedish industrial history at the time) – but on June 11, 1991,…