You never hear about it now, but the mid-to-late 1970s were a really rough time for Volvo, both in Europe and North America. One response to trying to improve things was the short-lived but flamboyant…
Posts tagged Volvo For Life
Sprezzatura, Swedish Style: Volvo 780 Bertone
At the time of Volvo’s first collaboration with Bertone in 1976, Volvos were still distinctly middle-class cars. By 1991, they were “premium” machines, at least in the U.S. At the very top of the line…
Twists and Turns: Volvo 1800ES
The Volvo 1800 spent most of its life as the attractive coupe made famous by “The Saint,” but in a twist that could characterize only this car, 11 years into its life it got a…
Volvo 850: Sweden’s Biggest Ever Project
It took 13 years to bring to life and ended up the most expensive project in Volvo’s history (and the most expensive in Swedish industrial history at the time) – but on June 11, 1991,…
It’s Hip to be Square: Volvo 740 & 700 Series
The Volvo 700-series profile looks sharp to this day and these cars were the epitome of the popular “boxy Volvo,” around for years a hugely successful. But the Volvo 700 series didn’t get off to the easiest start.