By itself it doesn’t look so small – but when it’s parked next to something like that towering Vanagon, you realize how tiny the Honda Beat really is. Taken with a wide angle lens (10mm), this one looks huge – but the VW is about 10 feet behind it and still looms large.
The Beat’s wheelbase is just under one inch longer than an NA Miata, but its overhangs are almost nonexistent. It measures just 10.8’ (3.3M) long and four and a half feet (1.4M) wide. This triumph of packaging was Honda’s contribution to a set of sporty Kei cars that arrived at the tail end of the boom times in 1980s Japan.
The Kei Sports Cars
Most of those sportsters were souped up versions of regular Kies like the Suzuki Alto Works and Mitsubishi Dangan ZZ. At the dawn of the 1990s a set of de facto Kei sports cars arrived – most notably Suzuki’s Cappuccino and Mazda’s AutoZam AZ-1. Although these two were publicly shown first, the Beat was the first of this trio to go on sale.
Despite being a mid-engined, two-seat roadster, the Beat wasn’t necessarily meant to be a proper sports car like the other two, but instead a fun lifestyle car for people on Kei budgets.
It was the last car approved by Soichiro Honda (then 84) himself, and though it was only quietly mentioned at that time, the exterior design came from Pininfarina. Indeed, Pininfarina’s look was almost “off the rack” for Honda.
Under the hood, buried behind the passengers, was a 660-cc triple with Honda’s MTREC system, an individual throttle body for each cylinder. This is not to be confused with VTEC (Variable Valve Timing & Lift Electronic Control), Honda’s later valve timing system. A reasonably direct five-speed delivered the power and kept things on the boil.
The free-revving little motor produced 63 hp with no forced induction. Turbos were common on Keis at that time, but Honda had largely eschewed Turbos after the Mugen-influenced City Turbo of the early eighties.
The lack of overhangs and taut, communicative suspension made it a fun car to drive, if not out-and-out fast. The long-ish wheelbase made it comfy inside in a way the other two were not. From the driver’s seat, the car was again deceptively sized – it feels much bigger than it actually is, though it never feels “big.”
The Pininfarina Connection
Form followed function on the Beat and the exterior came from Pininfarina. The two companies had first worked together in 1982 when Honda commissioned a concept car called the Honda HP-X, which was publicly shown in 1984. This was the start, arguably, of the NSX project although the production NSX was not designed by Pininfarina.
The Beat was the first mass-production Japanese car styled by the famous house, and the lead designer on the new project was Pietro Camardella – whose credits already included the Ferrari Mythos and work on the F40 by that time.
The subtle, honest shape belied the car’s tiny proportions, which were a big change from what Pininfarina usually worked on. Italy’s involvement with the Beat was quite extensive – from the first style sketches to reviewing the assembly lines and helping productionize the car in Japan.
Camardella also designed the Ferrari 456GT and Peugeot 306 Cabrio at Pininfarina, among others, before going to Lancia and Fiat. His later projects included the Lancia Kappa Coupe and the Lancia Dialogos, which informed the Lancia Thesis production car, among other projects. He is still a designer within Centro Recerche Fiat, part of FCA.
The Beat debuted in the spring of 1991 to loads of positive headlines from the global press – not just from Japan. That included in the U.S., where it would not pass crash tests and therefore was never sold new.
A Good Start, then Stagnation
Like the other sporty Keis, sales were good for the first 18 months of production but then fell off severely during Japan’s long 1990s recession. 2/3rds of Beats were built in the first year, but the car continued in production until 1996.
Several special editions were also released, although they didn’t differ too much from the regular Beat package, and all Beats were sold through the Honda Primo network, one of the many byzantine distribution channels in Japan.
Like some other Keis never truly intended for international consumption, there was considerable appetite for the Beat in other markets. Suzuki went through the trouble of making the Cappuccino available in Europe to meet such demand, but the Beat was sold only in Japan. Private importers soon began shipping them to the U.K. as with the Nissan Figaro, but it was not as popular there as the Figaro or Cappuccino.
Honda worked again with Pininfarina in 1995, with the style house producing the Argento Vivo roadster. There was talk of the car being produced by Pininfarina but that did not happen. Instead, as with the HP-X, the concept led to an in-house design – the S2000.
Honda Beats became legal to import to the USA in 2016, and there are now quite a few around – this one was seen at Sodo-Moto in 2017.